{"id":4348,"date":"2026-03-04T16:01:20","date_gmt":"2026-03-04T15:01:20","guid":{"rendered":"https:\/\/lauraforerodesign.co\/?page_id=4348"},"modified":"2026-03-04T16:03:15","modified_gmt":"2026-03-04T15:03:15","slug":"about","status":"publish","type":"page","link":"https:\/\/lauraforerodesign.co\/?page_id=4348","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4348\" class=\"elementor elementor-4348\">\n\t\t\t\t<div class=\"elementor-element elementor-element-978cb31 e-con-full e-flex e-con e-parent\" data-id=\"978cb31\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3561496 e-con-full e-flex e-con e-child\" data-id=\"3561496\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54666ef elementor-widget elementor-widget-heading\" data-id=\"54666ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About Me<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f00a024 elementor-widget elementor-widget-heading\" data-id=\"f00a024\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conceptual Art Direction &amp; Visual Storytelling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d15ea60 e-con-full e-flex e-con e-child\" data-id=\"d15ea60\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cc82a93 e-flex e-con-boxed e-con e-child\" data-id=\"cc82a93\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09d0ac4 elementor-widget elementor-widget-video\" data-id=\"09d0ac4\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=XHOmBV4js_E&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaae9d5 elementor-widget elementor-widget-image\" data-id=\"eaae9d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/lauraforerodesign.co\/wp-content\/uploads\/2026\/03\/Fotoperfil.jpg\" class=\"attachment-full size-full wp-image-4352\" alt=\"\" srcset=\"https:\/\/lauraforerodesign.co\/wp-content\/uploads\/2026\/03\/Fotoperfil.jpg 1080w, https:\/\/lauraforerodesign.co\/wp-content\/uploads\/2026\/03\/Fotoperfil-240x300.jpg 240w, https:\/\/lauraforerodesign.co\/wp-content\/uploads\/2026\/03\/Fotoperfil-819x1024.jpg 819w, https:\/\/lauraforerodesign.co\/wp-content\/uploads\/2026\/03\/Fotoperfil-768x960.jpg 768w, https:\/\/lauraforerodesign.co\/wp-content\/uploads\/2026\/03\/Fotoperfil-214x268.jpg 214w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eea0fc e-con-full e-flex e-con e-child\" data-id=\"9eea0fc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2201cad e-con-full e-flex e-con e-child\" data-id=\"2201cad\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0509cb6 e-con-full e-flex e-con e-child\" data-id=\"0509cb6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb097f elementor-widget elementor-widget-heading\" data-id=\"7fb097f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">I'm an art director who thinks in stories.\nStories about cities, characters, brands, books, and real or imagined worlds.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad5877 elementor-widget elementor-widget-text-editor\" data-id=\"8ad5877\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><div>My name is Laura Forero. I&#8217;m a Senior Art Director &amp; Creative Strategist with more than nine years of experience creating campaigns, visual narratives, and graphic universes for brands and cultural projects.<\/div><div>\u00a0<\/div><div>I work from Madrid, where I&#8217;ve developed ideas and art direction\u00a0for companies that want to connect with people through meaningful stories. I&#8217;m inspired by memory, cities, music, symbols, and collective imagination. These elements help me build visual experiences, narrative worlds, and content with a strong identity.<\/div><div>\u00a0<\/div><div>My background mixes editorial design, motion graphics, and illustration. This allows me to move easily between visual identity, storytelling, animation, and experience design. I enjoy creativity that comes from observation, culture, archives, and how those references can become relevant concepts for brands and audiences.<\/div><div>\u00a0<\/div><div>In my creative process, I use design tools, animation, and generative AI to explore, prototype, and build atmospheres. Technology helps me, but human direction, taste, and sensitivity are always the center of my work.<\/div><div>\u00a0<\/div><div>Today, my practice is growing toward character creation, world-building, and narrative design. These areas connect with my interests in video games, literature, and visual development. I explore new ways to combine art direction, storytelling, and technology to create worlds that can expand beyond one single piece.<\/div><div>\u00a0<\/div><div>I believe in ideas that say something, in worlds that can stand on their own, and in images that keep a sense of memory.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Me Conceptual Art Direction &amp; Visual Storytelling https:\/\/www.youtube.com\/watch?v=XHOmBV4js_E I&#8217;m an art director who thinks in stories. Stories about cities, characters, brands, books, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4348","page","type-page","status-publish","hentry"],"acf":{"full_width":false,"header_transparent":false,"header_white":false},"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/lauraforerodesign.co\/index.php?rest_route=\/wp\/v2\/pages\/4348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lauraforerodesign.co\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lauraforerodesign.co\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lauraforerodesign.co\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lauraforerodesign.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4348"}],"version-history":[{"count":4,"href":"https:\/\/lauraforerodesign.co\/index.php?rest_route=\/wp\/v2\/pages\/4348\/revisions"}],"predecessor-version":[{"id":4356,"href":"https:\/\/lauraforerodesign.co\/index.php?rest_route=\/wp\/v2\/pages\/4348\/revisions\/4356"}],"wp:attachment":[{"href":"https:\/\/lauraforerodesign.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}