{"id":4522,"date":"2026-02-13T00:02:08","date_gmt":"2026-02-12T23:02:08","guid":{"rendered":"https:\/\/lauraforerodesign.co\/?post_type=portfolios&p=4522"},"modified":"2026-03-15T16:52:17","modified_gmt":"2026-03-15T15:52:17","slug":"la-red-del-cambio","status":"publish","type":"portfolios","link":"https:\/\/lauraforerodesign.co\/?portfolios=la-red-del-cambio","title":{"rendered":"La Red del Cambio"},"content":{"rendered":"\t\t
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La Red del Cambio<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Designing a sustainability
platform for Wallapop<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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WEB DESIGN - ART DIRECTION - EDITORIAL SYSTEM<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client
Wallapop<\/strong><\/h6>
\u00a0<\/h6>
Rol
Art Direction<\/strong>
Web Design
<\/strong>Information <\/span>Architecture<\/span><\/strong><\/h6>
\u00a0<\/h6>
Corporate Director
Patricia Meso<\/b>

Account Executive
Clara Huertas<\/b><\/h6>
\u00a0<\/h6>
Web <\/span>Development & <\/span>Implementation<\/span>
Bcn <\/span>Apps<\/span><\/strong><\/h6>

\u00a0<\/p>

Tools<\/h6>
Figma<\/strong><\/h6>
\u200b<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Wallapop is one of the most widely used marketplaces for reused products in Southern Europe. Millions of people use the platform every month to give objects a second life, which places circular consumption at the center of its business model.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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As <\/span>the <\/span>company\u2019s <\/span>sustainability <\/span>work <\/span>grew, <\/span>Wallapop <\/span>needed <\/span>a <\/span>dedicated <\/span>space <\/span>where <\/span>all <\/span>this <\/span>information <\/span>could <\/span>live <\/span>together. <\/span>The <\/span>existing <\/span>website <\/span>for <\/span>La <\/span>Red <\/span>del <\/span>Cambio (The Change Network)<\/span><\/em> was <\/span>originally <\/span>created <\/span>to <\/span>publish <\/span>the <\/span>results <\/span>of <\/span>an <\/span>annual <\/span>study, <\/span>but <\/span>the <\/span>ambition <\/span>for <\/span>the <\/span>new <\/span>platform <\/span>was <\/span>much <\/span>broader.<\/span><\/p>

The <\/span>goal <\/span>of <\/span>this <\/span>project <\/span>was <\/span>to <\/span>design <\/span>a <\/span>website <\/span>that <\/span>could <\/span>explain <\/span>Wallapop\u2019s <\/span>sustainability <\/span>approach <\/span>in <\/span>a <\/span>clear <\/span>and <\/span>engaging <\/span>way, <\/span>while <\/span>also <\/span>serving <\/span>as <\/span>a <\/span>long-<\/span>term <\/span>repository <\/span>for <\/span>research, <\/span>reports <\/span>and <\/span>initiatives <\/span>related <\/span>to <\/span>circular <\/span>consumption.<\/span><\/p>

The <\/span>result <\/span>is <\/span>a <\/span>digital <\/span>space <\/span>where <\/span>editorial <\/span>clarity, <\/span>visual <\/span>storytelling <\/span>and <\/span>structured <\/span>information <\/span>work <\/span>together <\/span>to <\/span>make <\/span>complex <\/span>content <\/span>easier <\/span>to <\/span>navigate.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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