Adobe Photoshop
Adobe Illustrator
Procrate
Adobe After Effects
Adobe Premiere
CapCut
Adobe Illustrator
Procrate
Adobe After Effects
Adobe Premiere
CapCut
CREDITS:
Creative supervisor: Natalia Arias
Copywriter: Laura Carmona
Creative supervisor: Natalia Arias
Copywriter: Laura Carmona
Where sustainability becomes a digital inspirational experience
At the heart of sustainability and the circular economy, Ecoembes stands as a beacon of responsibility and environmental commitment in Spanish society. As the non-profit organization leading the recycling of lightweight household packaging, Ecoembes goes beyond the mere act of recycling to integrate into the daily lives of every citizen, municipality, and company.
In the course of this journey towards ecological transformation, Ecoembes has taken a bold step into the digital future. By 2023, the organization has woven a vibrant digital strategy deployed on key platforms such as Instagram, Twitter, TikTok, and Facebook. From generating guidelines to adapting content specifically for each channel, Ecoembes is committed to a digital presence that reflects not only its mission but also its unique essence.
Example of some pages from the digital guidelines
At the core of this digital strategy, Ecoembes is building a brand voice that resonates like no other. This voice, carefully outlined in Ecoembes' DNA, not only highlights the crucial contribution to the circular economy but also aims to provide a user experience where each citizen can clearly glimpse the tangible impacts of their actions on recycling.
Ecoembes' digital voice is more than an echo in cyberspace; it is a credible and coherent entity seeking to be a reference point in the field of sustainability and the environment. In this manual, how Ecoembes speaks, how it appears, and how it behaves in the vast digital landscape has been meticulously defined. The organization aspires to be a benchmark, a guide for those seeking not only to recycle but also to understand and appreciate the environmental impact of daily actions.
Please click on the play symbol to view the posts
Ecoembes is not just a brand; it is an intrinsic part of homes, streets, and cities. Hence, a unique imagery has been forged that goes beyond aesthetic trends. The solid and enduring image intertwines with everyday life, using clean compositions, easily identifiable codes, and iconographies. The messages are clear and didactic, designed to facilitate understanding and encourage action.
@ecoembes
@ecoembes