Art Direction
The Lighter that Reconnects You with Music
For the launch of Lucky Strike Demi Slim, I developed disruptive designs for lighters that go beyond the ordinary, combining innovation and creativity to create a unique user experience.
In the context of the pandemic, one of the things people missed the most was live music—concerts, venues, and the energy of performances. Lucky Strike Demi Slim sought to tap into this nostalgia with an innovative product design. The idea was to create a lighter that could reconnect consumers with their favorite music in a surprising and memorable way.
The lighter packaging incorporated conductive inks, allowing users to trigger their favorite songs just by interacting with it. The design turned the lighter into more than just a product; it became a bridge to music, offering an interactive experience. My role in this project was to propose disruptive designs for the lighter’s marking, ensuring that the concept of "The Lighter that Reconnects You with Music" was communicated effectively and in a visually compelling way.
