Art Direction
A Unique Launch at Points of Sale
For the launch of Lucky Strike Eclipse, the goal was to create impactful pieces for Points of Sale Marketing (POSM) and personalized One to One interactions, ensuring strong visibility and engagement with the product.
The campaign aimed to introduce Lucky Strike Eclipse with a fresh, memorable experience for consumers. POSM materials were designed to stand out in tobacco shops, using bold visuals and strategic placement to catch the attention of customers in key moments of decision-making.
To support the launch, we developed a series of POSM pieces that included eye-catching displays, posters, and promotional materials designed specifically for tobacco shops. In addition, personalized One to One communication strategies were employed, providing tailored experiences to individual consumers. My role in the project involved the design and development of these materials, ensuring that the brand message and product appeal were consistently delivered in a way that connected with the target audience.
